5 Lead Generation Tips for Small Business

With many customers active online, marketers have to come up with effective ways to attract prospects online, turn them to leads, and convert them into buyers. But there are many obstacles to these strategies, such as increased competition, customer reviews on social media, and the evolution of customer behaviors when interacting with ads.

Here are 5 tips to help you generate quality leads.

1. Use Strategically Placed CTAs

The best way to leverage CTAs (Call To Action) in lead generation is to keep them above the fold and directly in front of the customers, across all screen sizes, and focus on one CTA per page. Placing your call to action above the fold and in plain sight will generate higher conversion rates because all your visitors will see the offer. If a visitor is required to scroll down the page before they see the offer, your conversion rates will be comparatively low.

Don’t hide your CTAs at the end of long-form content because this will reduce the number of people who see the offer. Make sure customers won’t miss your offer even if they’re viewing on a desktop monitor or the small mobile screen.

2. Be Responsive on Social Media

Today, social media is the customer service go-to medium when queries come up. Customers expect businesses to provide customer service through social media and they want fast answers to their questions.

Actively monitor your social media and reply to all questions; this will help you build strong relationships from the onset, which in turn will make customers trust you. This will lead to more prospects converting to leads because they’re comfortable requesting more information on products or services you offer.

3. Create Landing Pages that Attract Social Shares

Many marketers underestimate the power of sharing in lead generation. Most social shares focus on blog content, but you can leverage this power to drive more traffic to your landing page and generate more leads.

Be creative and leverage the same power of social sharing to drive more traffic to your offers. Offer compelling rewards and watch your landing pages get increased traffic and leads.

4. Highlight Social Proof

Showcasing social proof next to your CTAs will help generate more consumer trust, thus boosting your conversion rates. These third-party opinions help improve conversions because customers turn to one another to get approval opinions.

Placing reviews, testimonials and even awards and recognition near your CTAs will encourage visitors to move forward, converting them into leads for your brand.

5. Publish Video Content

Video content is one of the most effective forms of content. Customers love it because they can consume it on the go and it requires little effort. And marketers love it because they can publish it with little cost and promote it across several channels.

Create videos that explain and entertain too, and focus on a unique angle to get results. Share different video angles and content concepts on social media to see what your audience responds well to.

Combating Fake Followers In Influencer Marketing

Today’s digital marketing environment is one that has seen influencers pave the way for brands to make money through the appeal of mass social media followings. With influencer marketing becoming a major part of brand sales and growth, the digital space has also seen the rise of bad practices by influencers who take advantage of the new digital landscape by purchasing fake followers.

This means that many brands are building business relationships with influencers who are not actually creating authentic relationships with their followers.

Fortunately, there are companies out there who are aware of the bad practices going on in the digital landscape, and they are determined to combat them. Four such examples are Unilever, Samsung, eBay, and Diageo, who are committed to creating meaningful and positive experiences for the people buying their products. This includes being transparent about who they partner with while refusing to partner with influencers who participate in bad practices and fraudulent activity such as purchasing followers.

All three companies have publicly made a commitment to combat influencers who purchase fake followers, promising to work with partners who give consumers a voice.

“At Unilever, we believe influencers are an important way to reach consumers and grow our brands. Their power comes from a deep, authentic and direct connection with people, but certain practices like buying followers can easily undermine these relationships,” Keith Weed, chief marketing officer at Unilever, said at the Cannes Lions International Festival of Creativity.

eBay, Samsung, and Diageo reflected this sentiment during a panel session at the festival.

“What I want to do is give our sellers a voice, rather than influencers who have a following and are willing to write a post. It should be from people who are authentic and genuine. I am going to try and shift our influencer spend to that class of influencers, they are specific to eBay and authentic and their stories will be helpful to buyers,” said vice-president and chief marketing officer of eBay EMEA, Godert van Dedem.

Chief marketing officer of Samsung Electronics America, Marc Mathieu, stated at the panel that Samsung wants to tell a story about creators. Diageo also has a unique approach, which is to focus on influencers – but only selectively.

Influencer marketing is changing. It’s no longer about signing the biggest influencers and using them to sell or endorse a product. Influencer marketing is shifting towards a focus that builds relationships with consumers by working with influencers who truly care about a brand and its customers. It’s about partnering with influencers who share common interests that resonate with people on a deeper level than just purchasing a product.

Brands are now determined to work with influencers who are authentic and have an engaging audience. This means working with influencers who have an audience that actually engages. Influencers who purchase followers just to increase their following don’t have this type of engagement – and it’s obvious.

Consumers and brands alike are starting to be able to tell the difference between authentic influencers and influencers who are in it for the money. This is why many brands are now partnering with influencers who have authentic reach while distancing themselves from influencers who participate in fraudulent activities to gain followers.

It has been reported that 48 million of all active Twitter accounts (a whopping 15%) are automated accounts designed to look like real people. Facebook has also reported that there are roughly 60 million fake accounts, while in 2015 Instagram disclosed that the platform had up to 24 million fake bot accounts. These numbers are pretty staggering.

With the rising number of bot accounts appearing on various social media platforms, it is becoming more and more important for brands to rethink their influencer marketing strategies by starting to develop meaningful connections with consumers.

Edward Kitchingman, author of Influencer Marketing, a Journey, suggests changing the way brands partner with their influencers. Kitchingman states that brands should start off by disregarding the size of an influencer’s following, instead looking at the community itself and the engagement it produces. He also suggests focusing on how an influencer can creatively contribute to a brand while focusing on long-term growth and relationships.

Tips to Improve Your Social Media Visual Strategy

An important aspect of an effective Social media strategy is the visual impact it delivers. After all, what you see is what you get. It could be any product related information, a campaign or just a simple idea to be shared. Visual appeal can make or break your social media standing. If you are looking for Social media services to build a strong visual strategy online, here are some tips that may come in handy:

Understand image placement and colors

Plain black banners with content written on it may seem dull, but when used correctly, it delivers an impactful message. Best graphic designers use simple yet effective ways to create stunning visuals. Any strategy can only formulate when one has a sound understanding of colors. Designs with too many colors look good when there is a fashion sale, a carnival etc. But they may fall flat when used in case of a product launch. While black is associated with power, blue can be used in campaigns that want to bring out an element of trust. Similarly, social campaigns can use yellow, red and pink to bring out a clear message through their visuals and to improve social media marketing visually.

Create a balance

Another aspect to be kept in mind is maintaining an image to content ratio. If your visual strategy is the only image based, make sure the image says it all. The best graphic design is one that should be creative, well-researched and instant to understand. If you wish to add some text, logos, slogans, they need to be balanced with the images and graphics used. The image to content ratio, in short, should be in sync with the colors and patterns.

Organise the elements

A good visual social media strategy consists of the use of best social media tools, images, graphics, content, and placement. You should be clear why every single element is present and what its use is. Make sure there is contrast on the final visual be it in form of shapes or colors. This helps in looking at the visual with more clarity. Contracts further bring out impactful elements noticeably and ensure zero clutter on the visual.

A visual at times might have a lot of information. In such a case, contrasts, line management, and placement work best for your visual and increase its social media optimization.

Creative Font

Lastly, another element that can add the missing edge to your visual strategy is Font. The typography you select says a lot about your visual understanding. Words say it all when set in engaging fonts. A Graphic Design Company will always provide you with multiple options in all scenarios to best suit your social media visual strategy.

What Is Dynamic Content Marketing?

The first time Amazon introduced their recommendation engine, we were amazed. The fact that a website could recognize a return visitor, discern their interests, and change their site experience accordingly, felt incredible.

Since then, data-driven personalization has become popular. However, it’s not prevalent in the marketing space – probably because of the lack of understanding of how it works.

What’s Dynamic Content?

Dynamic content it’s the ability of a website, ad, or email body to change according to the interests or past behaviors of a visitor. It creates an experience which is customized specifically for the viewer or the reader at that moment. The best well-known example is Amazon’s recommendation engine, mentioned above.

How Does Dynamic Content Work?

The key to this content’s value is its relevancy. Research shows that marketing which is more targeted and relevant to the end-recipient gives better results. For example, relevant emails generate 18 times more revenue than broadcast emails. And prospects who are nurtured with targeted content produce a 20% increase in sales prospects.

Relevancy is born from information. Insights about materials that matter to a lead across their relationship with your brand will help create relevant content. And demographic and contact information data helps deliver the right content to the right person at the right time.

Dynamic Content Marketing Strategies

Use dynamic content purposefully and be intentional about its use, as it creates a better experience for your leads and customers.

When integrating dynamic content into your marketing strategy, you need to know how it will improve your potential customer’s time with your emails or on your website.

How to Integrate Dynamic Content in Your Marketing Strategy:

Eliminate repeat conversions

If a customer has downloaded a certain offer or purchased a certain product, use dynamic rules to remove that offer from their view. This will help you create a shopping or website experience which never gets too old for your customers. And you’ll be able to expose your customers to fresh offers or products, which boost your conversions and sales.

Tailor to prospect life-cycle stage

A prospect’s life-cycle stage refers to how far a visitor is in their decision-making process. Is this their first visit? Are they ready to make a purchase? Are they evaluating options?

By knowing about a particular lead, you can avoid over-selling to them in the early stage of their journey. Also, you can avoid wasting an opportunity to sell to someone who’s ready to buy.

Dynamic Content Mistakes to Avoid

Data inaccuracy

Dynamic content relies on gathering your data correctly. So, get the right data and have ways to fix inaccurate data.

Have you launched a new product? For your existing customers, you can use content to invite them to purchase your new product. But even with trustworthy data, you may have a few names or data points wrong. So it’s important to have a way where your customers can update their information.


Dynamic content helps you to personalize in fascinating ways. But remember the reason you’re personalizing. Don’t use personalization just for the sake of it. Consider how it will aid or guide your prospects. Improper personalization is ineffective and unwarranted.

10 Effective List Structure Techniques

How to Use 10 Effective Techniques to Structure Your List

The lifeblood of any Internet marketer is their list. If you properly use your list, then your earning capacity is very high. If you have an opt-in email list, then you are sitting on piles of cash.

As many people ask, “How do I build a list?” the following points describe some of the best ways to develop your email list.

1) Newsletter/ E-zine

We are in the Information Age; therefore, individuals are desperate for info. Unfortunately, everyone is so hectic with their lives that they don’t have time to find the details. Publish a newsletter in your specific niche with lots of meaningful content, and you will get individuals gathering to you to register.

2) E-Courses

People are hungry for info so that a complimentary e-course will encourage individuals to part with their email addresses. Produce a minimum of a seven-part course that is provided every few days into their inbox. Of course, the e-course also discreetly offers your product!

3) Articles

Write articles and disperse them to post directories. Include your newsletter sign-up in the resource box, and if you have offered excellent quality content, you will get the visitors who will register for more information.

4) Free Books

A complimentary e-book is an excellent way to build your list. It does not need to be an impressive tome, just essential details for which individuals will exchange their email addresses. You can compose one yourself or get one ghostwritten for you. Make sure that it is details that your visitors will want to have, and ensure you have consisted of links to your products and websites in the book. You can likewise include affiliate links to maximize your profits more.

5) Free Membership Site

Developing a free subscription website is an excellent method to get individuals’ email addresses. Offer valuable content-free of charge but only to registered members. You can then Up-sell them other products or other membership levels with more items and more resources readily available to them.

6) Squeeze Page

A squeeze page is a pre-sales letter page where you capture a person’s email address before they move on to see your sales letter. It is reportedly really efficient, and you can also personalize the sales letter with their name or other details from the squeeze page.

7) Pop Up

Turn-up windows, exceptional and different windows, can be highly effective at encouraging people to register for your newsletter. These can pop up as visitors enter your website or when they leave, reminding them to sign up for more information.

8) Viral Marketing

Viral marketing is where you hand out something of value that individuals wish to pass to all their friends. It might be a video, a book, a game, or anything comparable. Whatever it is, it has your web address in it so people can sign and come up to your newsletter and get more info.

9) Free Giveaways

A preferred new method of list building is the big Internet giveaways where lots of individuals send available items free of charge in exchange for a newsletter register. These are excellent ways to quickly develop your list– though be aware that giveaway candidates may not make for the most responsive lists.

10) Sign up bonuses

Offer your visitors a bonus if they register for your newsletter, e.g., “20% off XYZ for readers” or several e-books or reports that will be of interest to them.

Utilizing these ten basic strategies, you can develop your list and, after that, take advantage of their earning power.

Publish a newsletter in your niche that is complete with valuable content, and you will get individuals gathering to you to sign up.

People are hungry for details so that a free e-course will persuade people to part with their email addresses. A complimentary e-book is an excellent method to build your list. Developing a complimentary subscription website is a unique way to get people’s email addresses. Whatever it is, it has your web address in it so individuals can come and sign up for your newsletter and get more info.

5 Reasons Why Digital Marketing Is Essential for Any Business

If you are looking for innovative ways to market your products and services, you cannot ignore the importance of internet marketing aka digital marketing. According to experts, digital marketing is one of the most valuable assets for any business in the world. With these techniques, you should be able to establish your business. As a matter of fact, 90% of marketers are of the opinion that search engine optimization and pay-per-click campaigns are essential for any business to make progress in the here and now. Therefore, we have described 5 reasons to help you realize the importance of internet marketing. Let’s talk about these reasons.

1. Reaching Billions of People

Over the past two decades, more and more people spend their spare time surfing the internet. Statistics tell us that more than 7 billion people have access to the internet across the globe. As a matter of fact, the world wide web is now an integral part of our lives. We use the internet to check out our social media pages and purchase products on the internet.

Since most consumers, especially in third-world countries, purchase their products online, your website must be visible to these online buyers. If you cannot find your website, how can you expect them to make purchases from you?

2. Use the Power of Social Media

Today, there is a lot of competition between manufacturers in almost every industry. Your competitors may be using every trick in order to increase their shares of buyers. So, if you want to be competitive, you have no choice but to invest your time and effort in these campaigns.

In this case, you must focus on social media websites and consider paid advertisements as well. The idea is to reach as many buyers as possible.

3. Being Competitive

As far as operating a business is concerned, you may have to compete with top players in your industry. You may not be able to compete with big players, such as Amazon, Target, and Walmart, especially if you don’t invest in digital marketing.

As a matter of fact, if you are looking to stay ahead of your competitors, you should be able to use SEO and PPC to your advantage.

4. Targeted Campaigns

Digital marketing is essential if you want to get your message across to your prospective buyers. It is like targeting your campaigns at your desired customers. With the help of these campaigns, you can create customized campaigns.

The good thing is that you can use the filters to target your complaints to your desired age groups. And then there are a lot of platforms to choose from.

5. Monitor your Campaigns

The good thing about digital marketing is that it allows you to invest your money so you can progress as far as digital marketing is concerned. This approach can help you improve your campaigns to get better results. The traditional methods can work well but they may not allow you to track your progress.

In short, these are 5 reasons why you should invest in digital marketing these days.

How to Select the Most Preeminent Digital Marketing Agency for Your Business?

In a world wherever companies expend millions of dollars each year on digital marketing campaigns, the need to separate good agencies from bad cannot be worried enough.

Uniting several internet marketing strategies with other forms of media and schemes, digital marketing has come to be one of the most operative methods of lead-generation, branding and acquiring larger customer-base. Approximately speaking, it can be sectioned into offline marketing, internet marketing, and mobile marketing.

The significance of having a digital marketing agency for any kind of business is observable. It is the nature of some firm to focus its complete consideration to the industry that it is in and then to the primary objectives that form the company. This needs assigning other works like digital marketing to external activities. MBINFOSOFT is one of the top most SEO Company in India, which offers best SEO services.

So how does one catch the correct digital marketing agency to work with?
Selecting the correct agency can be an intimidating task particularly because there are new companies jumping up nearly every day. Also, the variety of services provided by these companies is not the similar. Let’s take a look at the different elements that will support you select the best digital agency for your commercial:

Services Offered
The main thing you should at all times consider while looking for digital marketing agencies to work with is the nature and variation of services they provide. A worthy agency should provide as many services as probable under one roof. This will protect you the concern of finding another company for an exact service as you can simply representative all your digital marketing requirements to that company.

A complete serviced agency usually offers:
– Online advertisement
– Search engine optimization and marketing
– Mobile and Email marketing
– Web design and development
– Online reputation management
– Social media marketing

Portfolio and Recommendations
An upright digital marketing agency will at all times have a portfolio that comprises clients with observable levels of achievement. You can simply right to use this portfolio from their website. A portfolio page that inclines a worthy number of clients is more honest than one that shows only rare.

Testimonials are a different criterion to aid in selecting a digital agency for your business. Good assistances will have testimonials and feedback from preceding clients.

Online Presence and Reputation
It’s simply usual for a company that deals in digital marketing to have an observable online presence. What is its Twitter following like? Social media attendance and action is a good measure of a company’s status. A fast Google search using the company’s name as the search term will expose a great deal of info about the company, comprising feedback and reviews on review sites, if any.
Some good company should have outstanding support. Try communicating the digital marketing agency that you’re presently researching on from their website or through their live chat presentation, if they have any. Find out how expert their support team is.

Selecting the best digital marketing company in India for your business should not ever be taken casually. The achievement and failure of your business is ultimately in their hands. Also, if you’ve set up a good agency whose determinations have brought you better profits, you are going to want to create a long term association with that organisation.

Opting for the Right Compliance Management Software to Monitor All Professional Ventures

Axar Digital’ compliance management software solutions command the control & tracking of compliance like action- for the Planning of the documents, scheduling, alleviation, reporting, and essential assessment of the firm. It intends a compliant, closed-loop system that benefactors you continually measure, exhibit and maintain compliance for a range of guidelines, requirements or values across the company. By centrally instituting, tracking and overseeing compliance-connected conducts, record and agendas, and compliance demands and certification, Axar Digital let you effortless administrative reporting and a regulator of the risk concerned to noncompliance even around the supreme compound business enterprise. Axar Digital’ compliance management software can be simply personalized to work on any process or plan for a number of size conglomerate bodies. Axar Digital equips all-embracing compliance software while allowing business units, operational parties or service industries to stay answerable for their own compliance undertakings.

Compliance Management Software India Authorizes Enterprises To:

• Uphold the compliance, governing system (policies and processes),
• Seamlessly adapt trader organizational and supervising feeds,
• Put into operation, integrate, and examine any form of compliance assessment, study or inquiry form, and
• Adroitly formulate, and develop reports, for supervising exams and reviews.
Compliance management software solution by Axar Digital is well-heeled to deal with and courteously configurable. This formulates it suitable for any company’s specific compliance administer. This cogitated an enormous benefit over custom code because the compliance management software solution India can be made-to-order by any company remarkably prompt to reflect any program or technical changes.

Benefits Of ARIS Compliance Management Software India:
The ARIS Governance, Risk and Compliance Declaration is beneficial in spotting the essential core expertise and processes to secure compliance. This compliance supervisor can expend this GRC software solution to begin a consistent program which assesses the effectiveness of compliance panels and report to commended authorities about innovations. With this compliance software, you can adapt prompter to up-to-date principles and policies and put up a single company-particular request record to elude observing meetings and dual work.

Axar Digital’ Compliance Management Software Also Enables You To:
1. Increasing business responsiveness by without any delay identifying the foremost reason for compliance issuances and taking instantaneous action
2. Become accustomed more speedily to up-to-the-minute procedures by breaking down proclamation and regulation into regulatory requirements that can be controlled with ease
3. Detect document and analyze risks and define controls to reduce them
4. Diminish the risk of moments by reducing coverage to potential compliance infringements
5. Put on risk events along depicted business process chains and inspect dependency between business events, risks, and regulators
6. Reduce complexity by adapting all monitoring requirements into a singular process and Internal Control System (ICS)
The custom-built compliance management software solution is developed as per your business’ necessities at our Axar Digital.

Top 5 Tips for Retailers to Purchase Wholesale Groceries

Retailers/resellers are the responsible persons for purchasing bulk groceries from wholesale suppliers in large amounts. Purchasing the bulk amount of merchandise is the most effective & important step for the beneficial business. Every retailer knows that they have a huge number of options to get the products in large amounts from various online stores & material stores, with price variations from a variety of suppliers. But before going to purchase wholesale groceries the retailers should remember these five tips.
1. Quality
For every successful business, the first step is providing the good quality products. Whatever the products you’re providing through your store quality is important. So the first thing you would consider from wholesale supplies is quality. For an online store or material store first, go with a sample check, this is good & feel much better while checking the quality of products with your eyes & hands. With this, you can truly analyze the quality of products.
2. Compare Prices
It’s a crucial and important step in wholesale grocery purchase. List out the products what you need for your store, and then check the vendors those who are offering the products. Later on, check the quality if you’re trusting with one brand then compare the prices from multiple suppliers. For a loose buy, you should analyze the price then bid on the products carefully.
3. Minimum Orders
Always check the products & brands that are offered by your competitors, this will give you a clear view what kind of products do we purchase, etc. make a clear view on leftover stocks & store discounts. These analyses will help you a lot. Whatever the products you’re providing through your store keep a rough estimation based on that you would buy the merchandise from wholesale suppliers. With this, you can avoid leftover stock wastage.
4. Stability
Most of the business people prefer material stores for bulk buy this is one of the good options for quality checking & bidding, but a time-consuming process. This is the reason most of the people prefer online shopping even for bulk shopping. When you choose the online shopping you should consider the stability like from how long the site is running, is that store maintaining user-friendly relationships, providing best customer support, easy return policies, etc.
5. Hidden charges
The most terrible & horrible thing in wholesale shopping is shipping, for online shopping, it is the crucial step, try to go with free shipping/very fewer charges providing online vendors. Do they provide Cash on Delivery (COD), any hidden charges, etc should consider. While on traditional store shopping also should consider these charges. In wholesale shopping, one can definitely get products for lowest prices with bidding, but do consider & keep a naked eye on hidden charges.
There are lots of sites that are offering wholesale groceries online as well offline, but consider the Doorstep Kirana wholesale grocery store for bulk shopping. This is the Hyderabad’s largest wholesale grocery supplier. Here one can get groceries, Vegetables, fruits, etc. at reasonable prices with free shipping & COD options. Get the best quotes from retail industry experts with a phone call. Check the quality with sample checking.